Redesigning a key conversion publication tailored to prospective students
Redesigning a key conversion publication tailored to prospective students
Redesigning a key conversion publication tailored to prospective students
Redesigning a key conversion publication tailored to prospective students
Redesigning a key conversion publication tailored to prospective students
SUMMARY
SUMMARY
SUMMARY
SUMMARY
Working on the third issue of #HelloWesminster magazine, my task was to craft a distinctive redesign and fresh illustrations that showcased the more informal aspects of university life.
Working on the third issue of #HelloWesminster magazine, my task was to craft a distinctive redesign and fresh illustrations that showcased the more informal aspects of university life.
Working on the third issue of #HelloWesminster magazine, my task was to craft a distinctive redesign and fresh illustrations that showcased the more informal aspects of university life.
Working on the third issue of #HelloWesminster magazine, my task was to craft a distinctive redesign and fresh illustrations that showcased the more informal aspects of university life.
Working on the third issue of #HelloWesminster magazine, my task was to craft a distinctive redesign and fresh illustrations that showcased the more informal aspects of university life.
CLIENT
CLIENT
CLIENT
CLIENT
CLIENT
University of Westminster
University of Westminster
University of Westminster
University of Westminster
University of Westminster
ROLE
ROLE
ROLE
ROLE
ROLE
Art direction, editorial design, illustration
Art direction, editorial design, illustration
Art direction, editorial design, illustration
Art direction, editorial design, illustration
Art direction, editorial design, illustration
THE CHALLENGE
THE CHALLENGE
THE CHALLENGE
THE CHALLENGE
THE CHALLENGE
How do you promote the USPs of a university to young students finding their next step in Higher Education?
How do you promote the USPs of a university to young students finding their next step in Higher Education?
How do you promote the USPs of a university to young students finding their next step in Higher Education?
How do you promote the USPs of a university in a competitive market to young students finding their next step in Higher Education?
How do you promote the USPs of a university in a competitive market to young students finding their next step in Higher Education?
My task was to successfully capture our current students’ experiences, and speak directly to a young audience. The redesign had to strike a balance between engaging the University’s core visual identity while still distinguishing itself from its more formal publications like the prospectus.
My task was to successfully capture our current students’ experiences, and speak directly to a young audience. The redesign had to strike a balance between engaging the University’s core visual identity while still distinguishing itself from its more formal publications like the prospectus.
My task was to successfully capture our current students’ experiences, and speak directly to a young audience. The redesign had to strike a balance between engaging the University’s core visual identity while still distinguishing itself from its more formal publications like the prospectus.
My task was to successfully capture our current students’ experiences, and speak directly to a young audience. The redesign had to strike a balance between engaging the University’s core visual identity while still distinguishing itself from its more formal publications like the prospectus.
My task was to successfully capture our current students’ experiences, and speak directly to a young audience. The redesign had to strike a balance between engaging the University’s core visual identity while still distinguishing itself from its more formal publications like the prospectus.
THE SOLUTION
THE SOLUTION
THE SOLUTION
THE SOLUTION
THE SOLUTION
Playful layouts with personality
Playful layouts with personality
Playful layouts with personality
Playful layouts with personality
Playful layouts with personality
The redesign experimented with scale to break up a rigid grid layout and infuse it with charm and personality.
The redesign experimented with scale to break up a rigid grid layout and infuse it with charm and personality.
The redesign experimented with scale to break up a rigid grid layout and infuse it with charm and personality.
The redesign experimented with scale to break up a rigid grid layout and infuse it with charm and personality.
The redesign experimented with scale to break up a rigid grid layout and infuse it with charm and personality.
Illustrations celebrating student life
Illustrations celebrating student life
Illustrations celebrating student life
Illustrations celebrating student life
Illustrations celebrating student life
I created bespoke cover and interior illustrations capturing students’ stories. Colourful, graphic and bold, the artwork set it apart from the standard Higher Education sector use of photography portraying students around laptops and books.
I created bespoke cover and interior illustrations capturing students’ stories. Colourful, graphic and bold, the artwork set it apart from the standard Higher Education sector use of photography portraying students around laptops and books.
I created bespoke cover and interior illustrations capturing students’ stories. Colourful, graphic and bold, the artwork set it apart from the standard Higher Education sector use of photography portraying students around laptops and books.
I created bespoke cover and interior illustrations capturing students’ stories. Colourful, graphic and bold, the artwork set it apart from the standard Higher Education sector use of photography portraying students around laptops and books.
I created bespoke cover and interior illustrations capturing students’ stories. Colourful, graphic and bold, the artwork set it apart from the standard HE sector use of photography portraying students around laptops and books.
"Just received a hard copy of #HelloWestminster. It looks terrific. Thank you ever so much for all your hard work. Very much appreciated. Well done."
"Just received a hard copy of #HelloWestminster. It looks terrific. Thank you ever so much for all your hard work. Very much appreciated. Well done."
"Just received a hard copy of #HelloWestminster. It looks terrific. Thank you ever so much for all your hard work. Very much appreciated. Well done."
"Just received a hard copy of #HelloWestminster. It looks terrific. Thank you ever so much for all your hard work. Very much appreciated. Well done."
"Just received a hard copy of #HelloWestminster. It looks terrific. Thank you ever so much for all your hard work. Very much appreciated. Well done."
Paul Myrmus, Marketing Services Director
Paul Myrmus, Marketing Services Director
Paul Myrmus, Marketing Services Director
Paul Myrmus, Marketing Services Director
Paul Myrmus, Marketing Services Director
Candid and commissioned photography over stock imagery
Candid and commissioned photography over stock imagery
Candid and commissioned photography over stock imagery
Candid and commissioned photography over stock imagery
Candid and commissioned photography over stock imagery
I showcased commissioned photography and candid shots of campus life, replacing generic stock imagery used in previous issues. The result was immediately more relatable, compelling and direct. I introduced a more portable format to bring a fresh feel to the publication. Adopting uncoated paper to enhance the tactile quality, I shifted it away from the throwaway associations of glossy, freebie magazines.
I showcased commissioned photography and candid shots of campus life, replacing generic stock imagery used in previous issues. The result was immediately more relatable, compelling and direct. I introduced a more portable format to bring a fresh feel to the publication. Adopting uncoated paper to enhance the tactile quality, I shifted it away from the throwaway associations of glossy, freebie magazines.
I showcased commissioned photography of campus life and candid shots from the Students’ Union, replacing generic stock imagery used in previous issues. The result was immediately more relatable, compelling and direct.
I showcased commissioned photography of campus life and candid shots from the Students’ Union, replacing generic stock imagery used in previous issues. The result was immediately more relatable, compelling and direct.
I showcased commissioned photography of campus life and candid shots from the Students’ Union, replacing generic stock imagery used in previous issues. The result was immediately more relatable, compelling and direct.
"Definitely something to be proud of and a great magazine. Thank you to Devon, Amanda and Juliana for bringing it together!"
"Definitely something to be proud of and a great magazine. Thank you to Devon, Amanda and Juliana for bringing it together!"
"Definitely something to be proud of and a great magazine. Thank you to Devon, Amanda and Juliana for bringing it together!"
"Definitely something to be proud of and a great magazine. Thank you to Devon, Amanda and Juliana for bringing it together!"
"Definitely something to be proud of and a great magazine. Thank you to Devon, Amanda and Juliana for bringing it together!"
Deepa Parbhoo, Corporate Marketing Manager
Deepa Parbhoo, Corporate Marketing Manager
Deepa Parbhoo, Corporate Marketing Manager
Deepa Parbhoo, Corporate Marketing Manager
Deepa Parbhoo, Corporate Marketing Manager
"This really was all Juliana, Devon and Amanda...these guys have really excelled and it looks amazing. Conversations are already happening about repurposing content for animations and on the website. So, thanks from me too for all of your hard work."
"This really was all Juliana, Devon and Amanda...these guys have really excelled and it looks amazing. Conversations are already happening about repurposing content for animations and on the website. So, thanks from me too for all of your hard work."
"This really was all Juliana, Devon and Amanda...these guys have really excelled and it looks amazing. Conversations are already happening about repurposing content for animations and on the website. So, thanks from me too for all of your hard work."
"This really was all Juliana, Devon and Amanda...these guys have really excelled and it looks amazing. Conversations are already happening about repurposing content for animations and on the website. So, thanks from me too for all of your hard work."
"This really was all Juliana, Devon and Amanda...these guys have really excelled and it looks amazing. Conversations are already happening about repurposing content for animations and on the website. So, thanks from me too for all of your hard work."
Ruth Deary, Head of Creative
Ruth Deary, Head of Creative
Ruth Deary, Head of Creative
Ruth Deary, Head of Creative
Ruth Deary, Head of Creative
THE IMPACT
THE IMPACT
THE IMPACT
THE IMPACT
THE IMPACT
The redesign was widely praised by marketing directors for hitting the right tone with their target audience
The redesign was widely praised by marketing directors for hitting the right tone with their target audience
The redesign was widely praised by marketing directors for hitting the right tone with their target audience
The redesign was widely praised by marketing directors for hitting the right tone with their target audience
The redesign was widely praised by marketing directors for hitting the right tone with their target audience.
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