I led an ambitious project to redesign the payouts experience and provide clarity to the opaque world of insurance claims for therapists.
User research, design, UX copywriting, service mapping, prototyping, and usability testing.
May - June 2021 for research and design.
Therapists couldn't track the progress of their payouts for insurance claims. These claims could take at least 3 months to process. The lack of visibility during this time was causing uncertainty and frustration. A claim could sit in “processing” for months, leading to assumptions that My Online Therapy wasn't managing their payouts properly.
This added pressure to the Customer Support team who spent significant resources answering payout queries and investigating claim statuses.
Therapists couldn't track the progress of their payouts for insurance claims. These claims could take at least 3 months to process. The lack of visibility during this time was causing uncertainty and frustration. A claim could sit in “processing” for months, leading to assumptions that My Online Therapy wasn't managing their payouts properly.
This added pressure to the Customer Support team who spent significant resources answering payout queries and investigating claim statuses.
Therapists couldn't track the progress of their payouts for insurance claims. These claims could take at least 3 months to process. The lack of visibility during this time was causing uncertainty and frustration. A claim could sit in “processing” for months, leading to assumptions that My Online Therapy wasn't managing their payouts properly.
This added pressure to the Customer Support team who spent significant resources answering payout queries and investigating claim statuses.
Therapists couldn't track the progress of their payouts for insurance claims. These claims could take at least 3 months to process. The lack of visibility during this time was causing uncertainty and frustration. A claim could sit in “processing” for months, leading to assumptions that My Online Therapy wasn't managing their payouts properly.
This added pressure to the Customer Support team who spent significant resources answering payout queries and investigating claim statuses.
Therapists couldn't track the progress of their payouts for insurance claims. These claims could take at least 3 months to process. The lack of visibility during this time was causing uncertainty and frustration. A claim could sit in “processing” for months, leading to assumptions that My Online Therapy wasn't managing their payouts properly.
This added pressure to the Customer Support team who spent significant resources answering payout queries and investigating claim statuses.
User interviews
User interviews
User interviews
User interviews
Understand our personas' needs
Understand our personas' needs
Understand our personas' needs
Understand our personas' needs
Understand our personas' needs
Card sorting
Card sorting
Card sorting
Card sorting
Inform our table structure and filters
Inform our trable structure and filters
Inform our table structure and filters
Inform our table structure and filters
Inform our table structure and filters
Cloze testing
Cloze testing
Cloze testing
Cloze testing
Measure reading comprehensions
Measuring reading comprehensions
Measure reading comprehensions
Measure reading comprehensions
Measure reading comprehensions
"The 'Ready to be paid' status is annoying and reduces my patience because I'm expecting it [to be paid] but not getting it."
"The 'Ready to be paid' status is annoying and reduces my patience because I'm expecting it [to be paid] but not getting it."
"The 'Ready to be paid' status is annoying and reduces my patience because I'm expecting it [to be paid] but not getting it."
"The 'Ready to be paid' status is annoying and reduces my patience because I'm expecting it [to be paid] but not getting it."
"Communications are too heavy, I don't have time to join webinars, I'm overworked and have three kids. The management summaries attached to emails are more helpful. "
"Communications are too heavy, I don't have time to join webinars, I'm overworked and have three kids. The management summaries attached to emails are more helpful. "
"Communications are too heavy, I don't have time to join webinars, I'm overworked and have three kids. The management summaries attached to emails are more helpful. "
"Communications are too heavy, I don't have time to join webinars, I'm overworked and have three kids. The management summaries attached to emails are more helpful. "
- Research participants
Use cases were incredibly varied. Through stakeholder meetings and user interviews, the PM and I identified the influencing factors causing a wide spectrum of payout scenarios:
Use cases were incredibly varied. Through stakeholder meetings and user interviews, the PM and I identified the influencing factors causing a wide spectrum of payout scenarios:
Use cases were incredibly varied. Through stakeholder meetings and user interviews, the PM and I identified the influencing factors causing a wide spectrum of payout scenarios:
Use cases were incredibly varied. Through stakeholder meetings and user interviews, the PM and I identified the influencing factors causing a wide spectrum of payout scenarios:
Use cases were incredibly varied. Through stakeholder meetings and user interviews, the PM and I identified the influencing factors causing a wide spectrum of payout scenarios:
Experience with insurance claims varied greatly between the newly qualified to the more seasoned working privately across multiple clinics.
Experience with insurance claims varied greatly between the newly qualified to the more seasoned working privately across multiple clinics.
Experience with insurance claims varied greatly between the newly qualified to the more seasoned working privately across multiple clinics.
Experience with insurance claims varied greatly between the newly qualified to the more seasoned working privately across multiple clinics.
Experience with insurance claims varied greatly between the newly qualified to the more seasoned working privately across multiple clinics.
The payout process and timelines differed greatly for both methods. Some therapists only accepted self-paying clients.
The payout process and timelines differed greatly for both methods. Some therapists only accepted self-paying clients.
The payout process and timelines differed greatly for both methods. Some therapists only accepted self-paying clients.
The payout process and timelines differed greatly for both methods. Some therapists only accepted self-paying clients.
The payout process and timelines differed greatly for both methods. Some therapists only accepted self-paying clients.
Most therapists were paid indirectly via My Online Therapy, a minority were paid directly by insurers. In the latter case, we invoiced therapists our commission fee. This previously had not been communicated well.
Most therapists were paid indirectly via My Online Therapy, a minority were paid directly by insurers. In the latter case, we invoiced therapists our commission fee. This previously had not been communicated well.
Most therapists were paid indirectly via My Online Therapy, a minority were paid directly by insurers. In the latter case, we invoiced therapists our commission fee. This previously had not been communicated well.
Most therapists were paid indirectly via My Online Therapy, a minority were paid directly by insurers. In the latter case, we invoiced therapists our commission fee. This previously had not been communicated well.
Most therapists were paid indirectly via My Online Therapy, a minority were paid directly by insurers. In the latter case, we invoiced therapists our commission fee. This previously had not been communicated well.
Claims could be held up if information was missing or excesses were owed. There was no visibility of the actions required to help expedite this.
Claims could be held up if information was missing or excesses were owed. There was no visibility of the actions required to help expedite this.
Claims could be held up if information was missing or excesses were owed. There was no visibility of the actions required to help expedite this.
Claims could be held up if information was missing or excesses were owed. There was no visibility of the actions required to help expedite this.
Claims could be held up if information was missing or excesses were owed. There was no visibility of the actions required to help expedite this.
Refunds added complexity. Our PM explored clients paying after a session to simplify the card payout process, however, this involved major API changes with Stripe and was not in scope.
Refunds added complexity. Our PM explored clients paying after a session to simplify the card payout process, however, this involved major API changes with Stripe and was not in scope.
Refunds added complexity. Our PM explored clients paying after a session to simplify the card payout process, however, this involved major API changes with Stripe and was not in scope.
Refunds added complexity. Our PM explored clients paying after a session to simplify the card payout process, however, this involved major API changes with Stripe and was not in scope.
Refunds added complexity. Our PM explored clients paying after a session to simplify the card payout process, however, this involved major API changes with Stripe and was not in scope.
Different types of bookings needed to be accounted for, impacting consistency of certain data e.g. session dates.
Different types of bookings needed to be accounted for, impacting consistency of certain data e.g. session dates.
Different types of bookings needed to be accounted for, impacting consistency of certain data e.g. session dates.
Different types of bookings needed to be accounted for, impacting consistency of certain data e.g. session dates.
Different types of bookings needed to be accounted for, impacting consistency of certain data e.g. session dates.
Based on these insights I mapped out a flow covering all payout scenarios for card and insurance claims. This ensured my design accounted for the user stories we had prioritised for this release.
As this project informed a much bigger piece of work to manage and pay out insurance claims, the flow helped me sync up with the insurance claims process taking place in the back end.
Based on these insights I mapped out a flow covering all payout scenarios for card and insurance claims. This ensured my design accounted for the user stories we had prioritised for this release.
As this project informed a much bigger piece of work to manage and pay out insurance claims, the flow helped me sync up with the insurance claims process taking place in the back end.
Based on these insights I mapped out a flow covering all payout scenarios for card and insurance claims. This ensured my design accounted for the user stories we had prioritised for this release.
As this project informed a much bigger piece of work to manage and pay out insurance claims, the flow helped me sync up with the insurance claims process taking place in the back end.
Based on these insights I mapped out a flow covering all payout scenarios for card and insurance claims. This ensured my design accounted for the user stories we had prioritised for this release.
As this project informed a much bigger piece of work to manage and pay out insurance claims, the flow helped me sync up with the insurance claims process taking place in the back end.
Based on these insights I mapped out a flow covering all payout scenarios for card and insurance claims. This ensured my design accounted for the user stories we had prioritised for this release.
As this project informed a much bigger piece of work to manage and pay out insurance claims, the flow helped me sync up with the insurance claims process taking place in the back end.
I completed two rounds of rapid iterative usability testing and multiple design critiques with the Heads of Product, Customer Service and Operations for faster design improvements between each test. I gathered valuable feedback testing with two participants during the wireframing stage to inform the direction of our design structure.
I completed two rounds of rapid iterative usability testing and multiple design critiques with the Heads of Product, Customer Service and Operations for faster design improvements between each test. I gathered valuable feedback testing with two participants during the wireframing stage to inform the direction of our design structure.
I completed two rounds of rapid iterative usability testing and multiple design critiques with the Heads of Product, Customer Service and Operations for faster design improvements between each test. I gathered valuable feedback testing with two participants during the wireframing stage to inform the direction of our design structure.
I completed two rounds of rapid iterative usability testing and multiple design critiques with the Heads of Product, Customer Service and Operations for faster design improvements between each test. I gathered valuable feedback testing with two participants during the wireframing stage to inform the direction of our design structure.
I completed two rounds of rapid iterative usability testing and multiple design critiques with the Heads of Product, Customer Service and Operations for faster design improvements between each test. I gathered valuable feedback testing with two participants during the wireframing stage to inform the direction of our design structure.
An early version we tested with. I found there were too many tabs for therapists to process, unfamiliar jargon, and too much emphasis on minor use cases that added visual clutter for most therapists.
An early version we tested with. I found there were too many tabs for therapists to process, unfamiliar jargon, and too much emphasis on minor use cases that added visual clutter for most therapists.
An early version we tested with. I found there were too many tabs for therapists to process, unfamiliar jargon, and too much emphasis on minor use cases that added visual clutter for most therapists.
During the second round, five participants completed a series of twelve tasks and a System Usability Scale (SUS) to provide qualitative and quantitative data measuring effectiveness, efficiency, and satisfaction.
The weighted average of our five participants gave the payouts design a positive result of 75 out of 100 on the SUS.
During the second round, five participants completed a series of twelve tasks and a System Usability Scale (SUS) to provide qualitative and quantitative data measuring effectiveness, efficiency, and satisfaction.
The weighted average of our five participants gave the payouts design a positive result of 75 out of 100 on the SUS.
During the second round, five participants completed a series of twelve tasks and a System Usability Scale (SUS) to provide qualitative and quantitative data measuring effectiveness, efficiency, and satisfaction.
The weighted average of our five participants gave the payouts design a positive result of 75 out of 100 on the SUS.
During the second round, five participants completed a series of twelve tasks and a System Usability Scale (SUS) to provide qualitative and quantitative data measuring effectiveness, efficiency, and satisfaction.
The weighted average of our five participants gave the payouts design a positive result of 75 out of 100 on the SUS.
During the second round, five participants completed a series of twelve tasks and a System Usability Scale (SUS) to provide qualitative and quantitative data measuring effectiveness, efficiency, and satisfaction.
The weighted average of our five participants gave the payouts design a positive result of 75 out of 100 on the SUS.
Anonymised score results from the System Usability Scale. My learning from this was to identify what scores related to each participant, to more accurately track the SUS score of each iteration.
Anonymised score results from the System Usability Scale. My learning from this was to identify what scores related to each participant, to more accurately track the SUS score of each iteration.
Anonymised score results from the System Usability Scale. My learning from this was to identify what scores related to each participant, to more accurately track the SUS score of each iteration.
Results revealed that some participants did not understand the status labels. However, as a wide range of statuses were required to reflect the many dependencies influencing an insurance claim, my solutions were to:
Results revealed that some participants did not understand the status labels. However, as a wide range of statuses were required to reflect the many dependencies influencing an insurance claim, my solutions were to:
Results revealed that some participants did not understand the status labels. However, as a wide range of statuses were required to reflect the many dependencies influencing an insurance claim, my solutions were to:
Results revealed that some participants did not understand the status labels. However, as a wide range of statuses were required to reflect the many dependencies influencing an insurance claim, my solutions were to:
Results revealed that some participants did not understand the status labels. However, as a wide range of statuses were required to reflect the many dependencies influencing an insurance claim, my solutions were to:
Therapists now have full visibility of the payout status for each session. I adapted the design to support web, iOS and Android devices. The mapped out the flows are colour coded to correspond with each build phase and relevant Jira tickets to support development handoff.
Therapists now have full visibility of the payout status for each session. I adapted the design to support web, iOS and Android devices. The mapped out the flows are colour coded to correspond with each build phase and relevant Jira tickets to support development handoff.
Therapists now have full visibility of the payout status for each session. I adapted the design to support web, iOS and Android devices. The mapped out the flows are colour coded to correspond with each build phase and relevant Jira tickets to support development handoff.
Therapists now have full visibility of the payout status for each session. I adapted the design to support web, iOS and Android devices. The mapped out the flows are colour coded to correspond with each build phase and relevant Jira tickets to support development handoff.
Therapists now have full visibility of the payout status for each session. I adapted the design to support web, iOS and Android devices. The mapped out the flows are colour coded to correspond with each build phase and relevant Jira tickets to support development handoff.
The navigation menu in the 'My Account' section was cluttered and the introduction of new segment buttons was adding another navigational element before therapists could even view the main content on the screen. The new information architecture provides a dedicated section for payouts to reduce visual noise.
The navigation menu in the 'My Account' section was cluttered and the introduction of new segment buttons was adding another navigational element before therapists could even view the main content on the screen. The new information architecture provides a dedicated section for payouts to reduce visual noise.
The navigation menu in the 'My Account' section was cluttered and the introduction of new segment buttons was adding another navigational element before therapists could even view the main content on the screen. The new information architecture provides a dedicated section for payouts to reduce visual noise.
The navigation menu in the 'My Account' section was cluttered and the introduction of new segment buttons was adding another navigational element before therapists could even view the main content on the screen. The new information architecture provides a dedicated section for payouts to reduce visual noise.
The navigation menu in the 'My Account' section was cluttered and the introduction of new segment buttons was adding another navigational element before therapists could even view the main content on the screen. The new information architecture provides a dedicated section for payouts to reduce visual noise.
Therapists now have the flexibility to track completed payouts either by session or by transaction, providing full visibility for peace of mind on the payout status of each session.
Therapists now have the flexibility to track completed payouts either by session or by transaction, providing full visibility for peace of mind on the payout status of each session.
Therapists now have the flexibility to track completed payouts either by session or by transaction, providing full visibility for peace of mind on the payout status of each session.
Therapists now have the flexibility to track completed payouts either by session or by transaction, providing full visibility for peace of mind on the payout status of each session.
Therapists now have the flexibility to track completed payouts either by session or by transaction, providing full visibility for peace of mind on the payout status of each session.
Clear breakdowns of which sessions are paid out in each transaction. Reference IDs are displayed so it's easy to match a bank transaction with details provided in their account, taking out any guesswork and ambiguity. UI and UX copywriting improvements include:
Clear breakdowns of which sessions are paid out in each transaction. Reference IDs are displayed so it's easy to match a bank transaction with details provided in their account, taking out any guesswork and ambiguity. UI and UX copywriting improvements include:
Clear breakdowns of which sessions are paid out in each transaction. Reference IDs are displayed so it's easy to match a bank transaction with details provided in their account, taking out any guesswork and ambiguity. UI and UX copywriting improvements include:
Clear breakdowns of which sessions are paid out in each transaction. Reference IDs are displayed so it's easy to match a bank transaction with details provided in their account, taking out any guesswork and ambiguity. UI and UX copywriting improvements include:
Clear breakdowns of which sessions are paid out in each transaction. Reference IDs are displayed so it's easy to match a bank transaction with details provided in their account, taking out any guesswork and ambiguity. UI and UX copywriting improvements include:
A new search bar and set of filters offers full control over what payouts to display. I designed each micro interaction to clearly indicate:
A new search bar and set of filters offers full control over what payouts to display. I designed each micro interaction to clearly indicate:
A new search bar and set of filters offers full control over what payouts to display. I designed each micro interaction to clearly indicate:
A new search bar and set of filters offers full control over what payouts to display. I designed each micro interaction to clearly indicate:
A new search bar and set of filters offers full control over what payouts to display. I designed each micro interaction to clearly indicate:
The new summary view allows therapists to easily navigate between outstanding payouts at different stages and payout types. Therapists can quickly see the next pay date and amount due, helping manage expectations and reducing uncertainty around the fundamental question of when they will get paid.
The new summary view allows therapists to easily navigate between outstanding payouts at different stages and payout types. Therapists can quickly see the next pay date and amount due, helping manage expectations and reducing uncertainty around the fundamental question of when they will get paid.
The new summary view allows therapists to easily navigate between outstanding payouts at different stages and payout types. Therapists can quickly see the next pay date and amount due, helping manage expectations and reducing uncertainty around the fundamental question of when they will get paid.
The new summary view allows therapists to easily navigate between outstanding payouts at different stages and payout types. Therapists can quickly see the next pay date and amount due, helping manage expectations and reducing uncertainty around the fundamental question of when they will get paid.
The new summary view allows therapists to easily navigate between outstanding payouts at different stages and payout types. Therapists can quickly see the next pay date and amount due, helping manage expectations and reducing uncertainty around the fundamental question of when they will get paid.
A summary banner covers the key figures of the next pay run to help therapists manage their personal finances. Specifying who the provider is paying out to helps therapists easily identify which payouts are made directly and indirectly.
A summary banner covers the key figures of the next pay run to help therapists manage their personal finances. Specifying who the provider is paying out to helps therapists easily identify which payouts are made directly and indirectly.
A summary banner covers the key figures of the next pay run to help therapists manage their personal finances. Specifying who the provider is paying out to helps therapists easily identify which payouts are made directly and indirectly.
A summary banner covers the key figures of the next pay run to help therapists manage their personal finances. Specifying who the provider is paying out to helps therapists easily identify which payouts are made directly and indirectly.
A summary banner covers the key figures of the next pay run to help therapists manage their personal finances. Specifying who the provider is paying out to helps therapists easily identify which payouts are made directly and indirectly.
Clear labels indicate the status of all remaining insurance payouts. A side view details any outstanding actions - we estimate this will reduce the payout queries for our Customer Support team.
We discovered that clients responded more quickly to therapists, so this new visibility would also allow therapists to chase clients if missing information or an excess was delaying a claim.
Clear labels indicate the status of all remaining insurance payouts. A side view details any outstanding actions - we estimate this will reduce the payout queries for our Customer Support team.
We discovered that clients responded more quickly to therapists, so this new visibility would also allow therapists to chase clients if missing information or an excess was delaying a claim.
Clear labels indicate the status of all remaining insurance payouts. A side view details any outstanding actions - we estimate this will reduce the payout queries for our Customer Support team.
We discovered that clients responded more quickly to therapists, so this new visibility would also allow therapists to chase clients if missing information or an excess was delaying a claim.
Clear labels indicate the status of all remaining insurance payouts. A side view details any outstanding actions - we estimate this will reduce the payout queries for our Customer Support team.
We discovered that clients responded more quickly to therapists, so this new visibility would also allow therapists to chase clients if missing information or an excess was delaying a claim.
Clear labels indicate the status of all remaining insurance payouts. A side view details any outstanding actions - we estimate this will reduce the payout queries for our Customer Support team.
We discovered that clients responded more quickly to therapists, so this new visibility would also allow therapists to chase clients if missing information or an excess was delaying a claim.
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