Promoting key support services through animated social media stories
Promoting key support services through animated social media stories
Promoting key support services through animated social media stories
Promoting key support services through animated social media stories
Promoting key support services through animated social media stories
CLIENT
CLIENT
CLIENT
CLIENT
CLIENT
University of Westminster
University of Westminster
University of Westminster
University of Westminster
University of Westminster
ROLE
ROLE
ROLE
ROLE
ROLE
Illustration, animation
Illustration, animation
Illustration, animation
Illustration, animation
Illustration, animation
THE CHALLENGE
THE CHALLENGE
THE CHALLENGE
THE CHALLENGE
THE CHALLENGE
The University’s support services are difficult to access on the old website. As a result, students are unaware of the support available to them.
How do you promote the USPs of a university to young students finding their next step in Higher Education?
The University’s support services are difficult to access on the old website. As a result, students are unaware of the support available to them.
How do you promote the USPs of a university in a competitive market to young students finding their next step in Higher Education?
The University’s support services are difficult to access on the old website. As a result, students are unaware of the support available to them.
Whilst the two year web-redesign project was still ongoing, we wanted to utilise our social media channels to reach out to students and keep them informed. The storytelling approach needed to stand out on busy, visually loud platforms like Snapchat and Instagram and successfully grab their attention.
Whilst the two year web-redesign project was still ongoing, we wanted to utilise our social media channels to reach out to students and keep them informed. The storytelling approach needed to stand out on busy, visually loud platforms like Snapchat and Instagram and successfully grab their attention.
Whilst the two year web-redesign project was still ongoing, we wanted to utilise our social media channels to reach out to students and keep them informed. The storytelling approach needed to stand out on busy, visually loud platforms like Snapchat and Instagram and successfully grab their attention.
Whilst the two year web-redesign project was still ongoing, we wanted to utilise our social media channels to reach out to students and keep them informed. The storytelling approach needed to stand out on busy, visually loud platforms like Snapchat and Instagram and successfully grab their attention.
Whilst the two year web-redesign project was still ongoing, we wanted to utilise our social media channels to reach out to students and keep them informed. The storytelling approach needed to stand out on busy, visually loud platforms like Snapchat and Instagram and successfully grab their attention.
Researching the Snapchat platform
I carried out in-depth research on Snapchat Discover stories, investigating how publishers adapted their storytelling approach for younger audiences on social media.
I carried out in-depth research on Snapchat Discover stories, investigating how publishers adapted their storytelling approach for younger audiences on social media.
I carried out in-depth research on Snapchat Discover stories, investigating how publishers adapted their storytelling approach for younger audiences on social media.
I carried out in-depth research on Snapchat Discover stories, investigating how publishers adapted their storytelling approach for younger audiences on social media.
I carried out in-depth research on Snapchat Discover stories, investigating how publishers adapted their storytelling approach for younger audiences on social media.
THE SOLUTION
THE SOLUTION
THE SOLUTION
THE SOLUTION
THE SOLUTION
Adapting content to fit context
Adapting content to fit context
Adapting content to fit context
Adapting content to fit context
Adapting content to fit context
Working with the Social Media Officer, we adjusted content to match the tone often found in social media - the final animations were fun, direct and engaging.
Working with the Social Media Officer, we adjusted content to match the tone often found in social media - the final animations were fun, direct and engaging.
Working with the Social Media Officer, we adjusted content to match the tone often found in social media - the final animations were fun, direct and engaging.
Working with the Social Media Officer, we adjusted content to match the tone often found in social media - the final animations were fun, direct and engaging.
Working with the Social Media Officer, we adjusted content to match the tone often found in social media - the final animations were fun, direct and engaging.
Responding to different platform needs
Responding to different platform needs
Responding to different platform needs
Responding to different platform needs
Responding to different platform needs
Animating across all social platforms, I adjusted the layout to fit vertical video formats on Snapchat and Instagram, and horizontal displays on Facebook and Twitter.
Animating across all social platforms, I adjusted the layout to fit vertical video formats on Snapchat and Instagram, and horizontal displays on Facebook and Twitter.
Animating across all social platforms, I adjusted the layout to fit vertical video formats on Snapchat and Instagram, and horizontal displays on Facebook and Twitter.
Animating across all social platforms, I adjusted the layout to fit vertical video formats on Snapchat and Instagram, and horizontal displays on Facebook and Twitter.
Animating across all social platforms, I adjusted the layout to fit vertical video formats on Snapchat and Instagram, and horizontal displays on Facebook and Twitter.
THE IMPACT
THE IMPACT
THE IMPACT
THE IMPACT
THE IMPACT
The animations received over 20,000 viewed impressions on the first launch day, and increased web traffic to support service webpages.
The animations received over 20,000 viewed impressions on the first launch day, and increased web traffic to support service webpages.
The animations received over 20,000 viewed impressions on the first launch day, and increased web traffic to support service webpages.
The animations received over 20,000 viewed impressions on the first launch day, and increased web traffic to support service webpages.
The animations received over 20,000 viewed impressions on the first launch day, and increased web traffic to support service webpages.
View more projects
View more projects
View more projects
View more projects
View more projects
